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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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• Why market via e-mail
• How to rise above the noise
• Reaching today’s consumers

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Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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• Online orders have increased over 500%
• Over a 350% increase in site Traffic
• 9,000 unique product pages indexed in Google

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So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.

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In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same - or potentially greater - legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.

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The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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• Better newsletter tracking
• Maintained best practices
• Improved communications with members

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• Revenue has doubled every quarter
• Website drives catalog readers to buy
• Blogging a sales success

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